Legal

Privacy Policy

A clear account of the personal information we collect and the choices available to you.

De Gennaro Property, trading as DG Property, is the responsible party for the personal information described in this policy. This notice supports the conditions for lawful processing in the Protection of Personal Information Act 4 of 2013 (POPIA).

Last updated: 8 October 2026

1. Information we collect

We collect information that you choose to provide through an enquiry, contact, viewing or account form. Depending on the form, this can include your name, email address, phone number, property requirement, preferred area, budget range, listing reference and message.

When you allow optional analytics, we record pages visited and high-level interactions such as property searches, listing views, contact-link clicks and successful form submissions. DG Property's first-party count uses a randomly generated browser identifier that expires after 24 hours. Where configured, Google Analytics, Google Ads or Meta measurement tools may also set identifiers and receive device, browser and interaction data. We do not send form names, email addresses, phone numbers, messages or raw search text to these measurement tools.

2. Why we process it

  • To respond to the request you submitted and provide relevant property information.
  • To arrange viewings and support leasing, sale, investment or advisory discussions.
  • To administer an account where you create one.
  • To meet legal, regulatory, fraud-prevention and record-keeping obligations.
  • To measure site usage and the effectiveness of property enquiries only where you allow optional analytics.

We do not add enquiry details to electronic direct-marketing lists unless separate permission has been obtained or another lawful basis applies.

3. Who may receive it

Authorised DG Property staff and service providers that host or operate the website may process information where needed for these purposes. Relevant details may be shared with a property owner, landlord, developer, broker or professional adviser when necessary to respond to your property request. We may also disclose information where required by law.

We do not sell personal information. If a service provider processes information outside South Africa, we require an appropriate POPIA-compatible safeguard.

4. Retention and security

We keep personal information only for as long as it is needed for the stated purpose, an active business relationship, dispute handling or a legal record-keeping requirement. It is then deleted, securely destroyed or de-identified.

Reasonable technical and organisational safeguards are used to reduce the risk of loss, misuse, unauthorised access, alteration or disclosure. No internet service can promise absolute security.

5. Your rights

You may ask whether we hold your information, request access or correction, request deletion where applicable, object to certain processing, or withdraw consent without affecting earlier lawful processing. You may also complain to South Africa's Information Regulator.

Send a privacy request to hello@dg-property.co.za. The Information Regulator publishes rights, forms and contact routes at inforegulator.org.za.

6. Cookies, storage and embedded content

Our storage and analytics choices, including optional Google and Meta measurement, are explained in the Cookie Policy. A property video is not loaded from YouTube until you choose to open it; the privacy-enhanced YouTube domain is used. The contact page also embeds Google Maps to display the office location.

7. Children and policy changes

This public property website is not directed at children and its forms are not intended to collect children's personal information. We may update this notice when our practices or legal obligations change and will show the revision date here.

8. Responsible party details

De Gennaro Property
Registration number: 2022/651308/07
PPRA number: F152984
59 Van Buuren Rd, Bedfordview, Johannesburg, 2007
+27 62 817 4431
hello@dg-property.co.za

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